In 1903 when finished it was one of the tallest steel-framed buildings in America, an early skyscraper, built at the intersection of Fifth Avenue and Broadway, west of Madison Square Park.
All skyscrapers seek to thrill, and the Flatiron is no exception, like some liner it's 22 stories plough up through Manhattan.
The steel frame construction was state of the art technology, however the cladding was based around that of the Greek column spread over 22 floors.
This statement of classicism at this time represented the schism facing the architects of America. Daniel Burnham was the principle architect of the Columbia Worlds Fare in Chicago, which had been a huge show of Roman Architecture.
As leading modern Architect Louis Sullivan said, "this put American Architecture back by 20 years".
There is a tension here as history tears at the question – how fast shall we go forward into a new modernism and how long shall we hang on to the past? The Flatiron is the symbolic moment and the year is 1904 when an uncertain western world is about to begin its decline from La Belle Epoque into the despair of the slump and two World Wars.
The statement and drama of the building is significant and pivotal. The old guard and the new guard - a building that divided academic opinion. ………….
But it survives to tell the tale as
proud and confident today accepted as an important landmark building.
A great building fitting in its own space.
The story goes that as the wind whipped round its nose, the workmen who were having lunch on the side walk, loitering, waiting to catch sight as the girls’ dresses would be caught in the uplift. The constables had to "skidoo" the men along until a bye law was passed banning their
sport.
The phrase ‘twenty-three skidoo’ has from that time been associated with the Flatiron.
It's turn of the century energy still fits into the Zeitgeist that is New York.
At the time it matched the powerful egos of the Robber Barons who made America great.